As I mentioned in a previous article, I am currently back in my hometown (Saskatoon, Sk, Canada) for the holidays and to take in the 2010 World Jr Hockey Championships (WJHC). I am currently contracted to work with Yastech Developments who developed the Juniors2010.ca website.
Juniors2010.ca is an events listing site that was created to inform fans of the 2010 World Junior Championships of events around Saskatoon and Regina (host cities). The website is also a resource of information for games, tournament information, news and blogs surrounding the tournament.
I will be doing a more in depth interview with Michael Yasieniuk (President of Yastech Developments) regarding how he is using social media to drive traffic to the Juniors2010.ca website, how he is measuring his social media efforts and what his future plans are for the site.
In the meantime, since social media is about SHARING and engaging, I wanted to share with everyone the research I have done over the past few days regarding the impact that social media is having on the 2010 World Jr Hockey Championships. Being part of the media, I have access to the media list that outlines all of the different media covering the tournament. So, I did some research to find out how they are using social media in their communication strategy. One thing that I’ve noticed while conducting this research is that the information is not easy to find! But, I did manage to round up some info that hopefully helps fans stay better connected to the 2010 World Jr Hockey Championship.
International Ice Hockey Federation (IIHF)
- Website - includes news, schedule, standings, statistics, blog, pictures, video and live ticker
- Twitter – Not updated since October 12, 2009
- Facebook – Appears official but not much info provided by the IIHF
- Website – Dedicated section on tsn.ca for the WJHC including schedule, scores and articles
- Twitter – TSN hockey analyst Bob McKenzie is covering all hockey through his Twitter account, but good coverage of WJHC
- Facebook – Lots of WJHC coverage. Including custom page and widgets
- Website – Dedicated page on their website covering the WJHC. Providing decent coverage of the games including articles
- Twitter – Dedicated Twitter account for the WJHC. Providing decent coverage of the games and links to their website
- Website – Some WJHC coverage
Canadian Hockey League
- Website – Some WJHC coverage. Mostly stories about CHL players
- Website – Provides score updates
Globe & Mail
- Website – Provides score updates
New Media (Online)
- Website – provides live streaming of games not televised by TSN.
- Website – includes scores, articles and videos from Sportnet.ca
- Website – extensive information about events around Saskatoon and Regina during the 2010 World Jr Hockey Championships including parties, transportation, scores and photos.
- Twitter – live coverage of game scores, stats, trivia, photos and tournament information
- Facebook – live coverage of game scores, stats, trivia, photos and tournament information
- Website – behind the scenes perspective at the WJHC and information regarding WJHC events
- Twitter – behind the scenes perspective at the WJHC and links to 2010juniors.com
- Facebook – behind the scenes perspective at the WJHC and links to 2010juniors.com
- Website – daily articles covering the WJHC and the up and coming NHL prospects
- Twitter - providing game highlights and entertaining comments throughout the WJHC
The World of Junior Hockey
- Website – a blog with daily articles discussing the WJHC
- Website – extensive converage of Team USA during the WJHC
- Live Blog – Live game blogging during Team USA games
- Twitter – updated scores and behind the scenes action surrounding Team USA
- Website – extensive coverage of Team Canada and the WJHC
- Twitter – Some coverage of WJHC, but also includes information about all Hockey Canada teams
- Facebook – Some coverage of WJHC, but also includes information about all Hockey Canada teams
Stay tuned for more articles on Sport Fan Connect as the 2010 World Jr Hockey Championship continues!