Archive for 'Case Studies'
Iowa State Cyclone Hockey – Video
Posted on 22. May, 2010 by Trevor Turnbull.
During this past week, Trevor Turnbull (Co-Founder of Sport Fan Connect) had the pleasure of visiting his old college hockey program in Ames, IA, the Iowa State Cyclones. It was the first time in 10 yrs that Trevor had been back to his old school and was a very rewarding experience for everyone involved. Trevor met [...]
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Iowa State Cyclone Hockey – Social Media Update (January 22 – February 6)
Posted on 18. Feb, 2010 by cyclonehockey.
Cyclone Hockey has been through a few great series the past couple of weeks. First, the Cyclones headed to Champagne Illinois to take on the Illini in a CSCHL rematch whom they split. Then it was back to Ames where the Cyclones hosted Eastern Michigan and swept the series with goalie Paul Karus getting his [...]
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Iowa State Cyclone Hockey – Social Media (Dec 8-Jan 21)
Posted on 22. Jan, 2010 by cyclonehockey.
The Iowa State Cyclone Hockey team has had a very busy month and a half, and the marketing team has been quite busy as well. The university was closed from December 21 through January 11, but the marketing team is back and ready to tackle some big upcoming projects and events that we will [...]
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Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships
Posted on 05. Jan, 2010 by Trevor Turnbull.
As I mentioned in previous articles, I have been researching all the ways that fans can connect with the 2010 World Jr Hockey Championships via social media.
Through this research, I came across the NikeTraining.ca website which features YouTube star, Steve Dangle providing an insightful, funny, behind the scenes perspective from the tournament. I had the [...]
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Nike hires YouTube star to cover 2010 World Jr Hockey Championships
Posted on 31. Dec, 2009 by Trevor Turnbull.
While researching the ways that social media is impacting the 2010 World Jr Hockey Championships last night, I happened to see a new Nike commercial called “Destiny”. (Yes….when I’m researching and writing articles, I have hockey on in the background. Can’t get enough of this game….remember!!). At the end of the commercial is a link [...]
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2010 World Jr Hockey Championships & Social Media
Posted on 31. Dec, 2009 by Trevor Turnbull.
As I mentioned in a previous article, I am currently back in my hometown (Saskatoon, Sk, Canada) for the holidays and to take in the 2010 World Jr Hockey Championships (WJHC). I am currently contracted to work with Yastech Developments who developed the Juniors2010.ca website.
Juniors2010.ca is an events listing site that was created to inform [...]
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Live from the 2010 World Jr Hockey Championships in Saskatoon, Sk, Canada
Posted on 27. Dec, 2009 by Trevor Turnbull.
I first introduced the Sport Fan Connection Tour back in September 2009 when Mike Olaski and I set out to research the connection between Sports and Fans through the use of Social Media. The experience has been amazing and our travels took us full circle around North America from New York to Washington to [...]
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Iowa State Cyclone Hockey – Social Media (Nov 20th – Dec 4th)
Posted on 09. Dec, 2009 by cyclonehockey.
The Cyclones faced some strong opponents in the past couple of weeks as they headed into the Thanksgiving weekend. First, heading to Arizona State University to face the Sun Devils whom we split; then headed north of the border to the University of Manitoba where the Bison swept the Cyclones. With these two weekend series, [...]
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2009 Grey Cup Festival – CFL Fan Experience
Posted on 09. Dec, 2009 by Trevor Turnbull.
Sport Fan Connect had the pleasure of working with the 2009 Grey Cup Festival in overseeing the social media strategy, online contesting (http://greycupfanconnect.com) and video production in the weeks leading up to and during the festival weekend. As a side, our project also included collecting video at many of the events throughout the weekend with [...]
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Grey Cup Fan Connect – Case Study
Posted on 02. Dec, 2009 by Trevor Turnbull.
We recently completed a project with the 2009 Grey Cup Festival that included social media consulting, online contesting and video production. The project was a tremendous success and will be profiled as a case study here on Sport-Fan Connect.
Stay tuned for more info!!
