Iowa State Cyclone Hockey – A Social Media Case Study

Posted on 22. Oct, 2009 by Mike Olaski in Case Studies, Iowa State Cyclone Hockey

Cyclone_team_photo Stay tuned for bi-weekly updates from the Iowa State Cyclone Hockey team. They will be sharing their experience with social media as it relates to all of their social accounts (Facebook, Twitter, YouTube, Flickr and Blogs).

There will be regular interviews, statistics and insights offered on ways they are using social media to build their fan base, recruit players, increase revenues through ticket and merchandise sales as well as insights offered on how they will use social media to open up new revenue streams for the team.

The coaches, players, staff and marketing interns with Cyclone Hockey will all contribute to this case study to help others learn from their experience.

Contributors

The following people will be contributing bi-weekly to this case study. Feel free to contact them directly if you have any questions about how they are using social media and the results they are seeing. Or, touch base with Trevor Turnbull (trevor.turnbull@sportfanconnect.com) and he can help answer your questions.

Michelle Nickels
Assistant Business Manager – Cyclone Hockey
Assistant Researcher – USA Hockey
mlnickels@gmail.com
Office: (515) 294-0410
Twitter: @mlnickels
Linkedin: http://www.linkedin.com/pub/michelle-nickels/12/754/932

Kaitlyn Hammel
Marketing and Promotions
hammel.kaitlyn@gmail.com
Twitter: @kaithammel
LinkedIn: http://www.linkedin.com/pub/kaitlyn-hammel/17/549/70a

CJ Hollestelle
Marketing Intern
cjhollestelle@gmail.com
Twitter: @cjhollestelle
Linkedin: http://linkedin.com/in/corneliushollestell

Reed Taylor
Director of Group Sales
reed.a.taylor@gmail.com
Twitter: @reed_taylor
LinkedIn: http://linkedin.com/in/reedtaylor