Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships

Posted on 05. Jan, 2010 by in 2010 World Jr Hockey

NikeTraining - YouTubeAs I mentioned in previous articles, I have been researching all the ways that fans can connect with the 2010 World Jr Hockey Championships via social media.

Through this research, I came across the NikeTraining.ca website which features YouTube star, Steve Dangle providing an insightful, funny, behind the scenes perspective from the tournament. I had the pleasure of chatting with both Steve and Laura West (Nike – Digital Brand Manager) prior to the USA-Sweden semi-final game.

In this interview, we address the following topics:

  1. Steve explains how he got started in videoblogging on YouTube and Leafspace.com?
  2. Laura provides insight on how Nike found out about Steve (thru their digital agency – Organic) and why they decided to have him represent their brand at the WJHC?
  3. Steve talks about the importance of engaging with fans.  ”Social Media is not about quantity, it’s about quality!”
  4. Laura discusses the NikeTraining.ca website – “Go to where the audience is versus making them come to us”.
  5. Laura talks about Nike’s latest marketing campaign – Force Fate
  6. Trevor addresses Pepsi’s recent announcement to cancel their SuperBowl advertising and, instead, focus on online efforts.
  7. Laura shares her views on why Nike believes Social Media is an important part of their future communications and marketing initiatives.

Niketraining.ca Interview – Social Media

Conclusion

I want to express my thanks to both Steve and Laura for taking the time to chat with me about their project.  After being on the road for the last 4 months following sporting events and managing multiple social accounts, I can assure everyone that this is a very time consuming process.  Steve and Laura are joined in Saskatoon by two other very talented individuals that are shooting video, managing social accounts and staying up all night to edit and upload new videos every day.

In the interview, I mentioned the fact that Pepsi recently announced that they will not be participating in Superbowl advertising, ending a 23 year run.  Announcements like this make it clear that big brands are starting to realize the value of social media. Nike’s commitment to engaging in two-way conversations and building communities around their marketing efforts makes it clear that this is not a trend, rather, it’s a social revolution that is changing the way brands, teams, athletes and fans communicate.

Follow NikeTraining

Website: http://niketraining.ca

Twitter: http://twitter.com/niketraining

Facebook: http://facebook.com/niketraining

YouTube: http://youtube.com/niketraining

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7 Responses to “Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships”

  1. Oshawa Ogre

    06. Jan, 2010

    It would of been nice if your mike could pick up more of the interview and less of the arena noise, I could not hear most of the interview, too bad it would of been interesting

  2. Trevor Turnbull

    06. Jan, 2010

    Can’t disagree…….regretfully, I was hoping the atmosphere at the game would add to the interview. Live and learn……time to invest in a better microphone :-)

  3. Steve

    28. May, 2010

    [...] Trevor Turnbull interviews Steve Dangle (YouTube star) and Laura West (Nike – Digital Brand Manager) at the 2010 World Jr Championships regarding the NikeTraining.ca campaign and social media. To see the complete article visit: http://sportfanconnect.com/nike-steve-dangle-social-media-interview-at-2010-world-jr-championships [...]

  4. Emily

    02. Jun, 2010

    [...] Trevor Turnbull interviews Steve Dangle (YouTube star) and Laura West (Nike – Digital Brand Manager) at the 2010 World Jr Championships regarding the NikeTraining.ca campaign and social media. To see the complete article visit: http://sportfanconnect.com/nike-steve-dangle-social-media-interview-at-2010-world-jr-championships [...]

  5. Amy

    05. Jun, 2010

    [...] Trevor Turnbull interviews Steve Dangle (YouTube star) and Laura West (Nike – Digital Brand Manager) at the 2010 World Jr Championships regarding the NikeTraining.ca campaign and social media. To see the complete article visit: http://sportfanconnect.com/nike-steve-dangle-social-media-interview-at-2010-world-jr-championships [...]

Trackbacks/Pingbacks

  1. Tweets that mention Nike, Steve Dangle and Social Media interview at 2010 World Jr Hockey Championships | Sport-Fan Connect -- Topsy.com - January 6, 2010

    [...] This post was mentioned on Twitter by Steve Dangle, Jay Cousins. Jay Cousins said: Great vids & coverage during the WJrs Steve. RT @Steve_Dangle: I got interviewed by sportsfanconnect.com in Saskatoon http://bit.ly/5VpHds [...]
  2. Nike, Steve Dangle and Social Media interview at 2010 World Jr Hockey Championships | T3 Connect Consulting - January 6, 2010

    [...] Trevor Turnbull interviews Steve Dangle (YouTube star) and Laura West (Nike – Digital Brand Manager) at the 2010 World Jr Championships regarding the NikeTraining.ca campaign and social media. To see the complete article visit: http://sportfanconnect.com/nike-steve-dangle-social-media-interview-at-2010-world-jr-championships [...]

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