Juniors2010.ca is an events listing site that was created to inform fans of the 2010 World Junior Championships of events around Saskatoon and Regina (host cities).  The website is also a resource of information for games, tournament information, news and blogs surrounding the tournament.

I will be doing a more in depth interview with Michael Yasieniuk (President of Yastech Developments) regarding how he is using social media to drive traffic to the Juniors2010.ca website, how he is measuring his social media efforts and what his future plans are for the site.

In the meantime, since social media is about SHARING and engaging, I wanted to share with everyone the research I have done over the past few days regarding the impact that social media is having on the 2010 World Jr Hockey Championships.  Being part of the media, I have access to the media list that outlines all of the different media covering the tournament.  So, I did some research to find out how they are using social media in their communication strategy.  One thing that I’ve noticed while conducting this research is that the information is not easy to find!  But, I did manage to round up some info that hopefully helps fans stay better connected to the 2010 World Jr Hockey Championship.

International Media

International Ice Hockey Federation (IIHF)

• Website - includes news, schedule, standings, statistics, blog, pictures, video and live ticker
• Twitter – Not updated since October 12, 2009
• Facebook – Appears official but not much info provided by the IIHF

National Media

TSN

• Website – Dedicated section on tsn.ca for the WJHC including schedule, scores and articles
• Twitter – TSN hockey analyst Bob McKenzie is covering all hockey through his Twitter account, but good coverage of WJHC
• Facebook – Lots of WJHC coverage. Including custom page and widgets

The Score

• Website – Dedicated page on their website covering the WJHC.  Providing decent coverage of the games including articles
• Twitter – Dedicated Twitter account for the WJHC. Providing decent coverage of the games and links to their website

Rogers Sportsnet

• Website – Some WJHC coverage

Canadian Hockey League

• Website – Some WJHC coverage.  Mostly stories about CHL players

CBC Sports

• Website – Provides score updates

Globe & Mail

• Website – Provides score updates

New Media (Online)

FastHockey.com

• Website – provides live streaming of games not televised by TSN.

YahooCanada.com

• Website – includes scores, articles and videos from Sportnet.ca

Juniors2010.ca

• Website – extensive information about events around Saskatoon and Regina during the 2010 World Jr Hockey Championships including parties, transportation, scores and photos.
• Twitter – live coverage of game scores, stats, trivia, photos and tournament information
• Facebook – live coverage of game scores, stats, trivia, photos and tournament information

2010Juniors.com

• Website – behind the scenes perspective at the WJHC and information regarding WJHC events
• Twitter – behind the scenes perspective at the WJHC and links to 2010juniors.com
• Facebook – behind the scenes perspective at the WJHC and links to 2010juniors.com

Future Considerations

• Website – daily articles covering the WJHC and the up and coming NHL prospects
• Twitter - providing game highlights and entertaining comments throughout the WJHC

The World of Junior Hockey

• Website – a blog with daily articles discussing the WJHC

Teams

USA Hockey

• Website – extensive converage of Team USA during the WJHC
• Live Blog – Live game blogging during Team USA games
• Twitter – updated scores and behind the scenes action surrounding Team USA

Hockey Canada

• Website – extensive coverage of Team Canada and the WJHC
• Twitter – Some coverage of WJHC, but also includes information about all Hockey Canada teams
• Facebook – Some coverage of WJHC, but also includes information about all Hockey Canada teams

Stay tuned for more articles on Sport Fan Connect as the 2010 World Jr Hockey Championship continues!

Mike Olaski has now landed in Vancouver for a few months to start planning for future projects (to be announced soon), and I have am pleased to announce that I am coming to you live from the 2010 World Jr Hockey Championships in my hometown, Saskatoon, Sk, Canada.

To keep with the theme of Sport Fan Connect, I am focusing on providing information on how social media is impacting the 2010 World Jr Hockey Championships.  In doing so, I am also assisting Yastech Developments in using social media to drive traffic to their event listing website (http://juniors2010.ca).

The http://juniors2010.ca website is a resource of information for all 2010 World Jr Hockey Championship fans that includes local event listings for both Regina and Saskatoon. Juniors2010.ca also has a Facebook Fan page and Twitter account setup to provide live updates, photos, videos and interesting facts from the tournament.  There is also a News & Blogs section that provides fans with more information from many perspectives including info about the tournament, teams, players and events. Here are some of the news and blogs featured on http://juniors2010.ca:

• TSN (http://www.tsn.ca/world_jrs/) – Game Scores and Coverage
• Hockey Canada (http://hockeycanada.com) – Governing body of hockey in Canada
• International Ice Hockey Federation (http://www.iihf.com/) – Governing body of International hockey and inline hockey
• The Score (http://my.thescore.com/wjhc2010/) – Game Scores, Coverage, Blog
• 2010 Juniors Blog (http://2010juniors.com) – Behind the scenes perspective including blog, Facebook, Twitter, Flickr

2010 World Jr Hockey Championships & Social Media

As I mentioned above, in keeping with the Sport Fan Connect theme, my intention is to profile the ways that social media is impacting the 2010 World Jr Hockey Championship.  One of the things that I have noticed in particular is that there are many teams, traditional and new media covering the tournament, however, finding all this information online is difficult.  For example, if you are a fan of Team USA, where do you go to find out information about your team? I mention USA Hockey because they are actually doing a great job of covering their team at the tournament.  I will be writing articles on Sport Fan Connect over the next 10 days that profile how these teams, traditional media and new media providers are covering the 2010 World Jr Championships using social media.

So, stay tuned as I research all of these areas and provide information that I hope will be valuable to all those interested in the 2010 World Jr Hockey Championships and International hockey.  With the Olympics coming up, it will be interesting to hear from each of the governing bodies on how they intend to use social media to connect with their fan base.