Tag Archives: Nike

Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships

Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships

Posted on 05. Jan, 2010 by Trevor Turnbull.

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As I mentioned in previous articles, I have been researching all the ways that fans can connect with the 2010 World Jr Hockey Championships via social media.
Through this research, I came across the NikeTraining.ca website which features YouTube star, Steve Dangle providing an insightful, funny, behind the scenes perspective from the tournament. I had the [...]

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Nike hires YouTube star to cover 2010 World Jr Hockey Championships

Nike hires YouTube star to cover 2010 World Jr Hockey Championships

Posted on 31. Dec, 2009 by Trevor Turnbull.

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While researching the ways that social media is impacting the 2010 World Jr Hockey Championships last night, I happened to see a new Nike commercial called “Destiny”. (Yes….when I’m researching and writing articles, I have hockey on in the background.  Can’t get enough of this game….remember!!).  At the end of the commercial is a link [...]

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