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Iowa State Cyclone Hockey – Social Media (Dec 8-Jan 21)

Posted on 22. Jan, 2010 by cyclonehockey.

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The Iowa State Cyclone Hockey team has had a very busy month and a half, and the marketing team has been quite busy as well. The university was closed from December 21 through January 11, but the marketing team is back and ready to tackle some big upcoming projects and events that we will [...]

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Nike, YouTube star & Social Media at 2010 World Jr Hockey Championships

Posted on 05. Jan, 2010 by Trevor Turnbull.

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As I mentioned in previous articles, I have been researching all the ways that fans can connect with the 2010 World Jr Hockey Championships via social media.
Through this research, I came across the NikeTraining.ca website which features YouTube star, Steve Dangle providing an insightful, funny, behind the scenes perspective from the tournament. I had the [...]

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Nike hires YouTube star to cover 2010 World Jr Hockey Championships

Posted on 31. Dec, 2009 by Trevor Turnbull.

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While researching the ways that social media is impacting the 2010 World Jr Hockey Championships last night, I happened to see a new Nike commercial called “Destiny”. (Yes….when I’m researching and writing articles, I have hockey on in the background. Can’t get enough of this game….remember!!). At the end of the commercial is a link [...]

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Sports and Social Media Predictions 2010

Posted on 14. Dec, 2009 by Trevor Turnbull.

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While on our travels over the past 3 months, we have met a number of amazing people in the Sports & Social Media world. Many of which, we first met and conversed with via social media (Twitter, Facebook, Blogs).
One of these bright minds is Jason Peck. Jason is the author of http://jasonfpeck.com (a blog [...]

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Iowa State Cyclone Hockey – Social Media (Nov 4 – Nov 18)

Posted on 21. Nov, 2009 by Trevor Turnbull.

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Cyclone Hockey had a busy couple of weeks with two home series in a row. We have been using our social media to promote our games and game promotions, as well as to inform our fans of any Cyclone Hockey news and Player of the Week updates.
On November 13th and 14th, the Cyclone Hockey team [...]

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BC Lions Experience (Connecting Fans) – Part 1

Posted on 05. Nov, 2009 by Trevor Turnbull.

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BC Lions Experience (Connecting Fans) – Part 1

Posted on 04. Nov, 2009 by Trevor Turnbull.

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I have been very fortunate recently to attend a number of great sporting events throughout North America. Sometimes I take for granted that my professional life allows me to meet with teams and players that, at times, may seem unapproachable by others.
I began working with Mike Petrie (Calgary Stampeders – Director of Community and Media [...]

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Geroy Simon (BC Lions) talks social media

Posted on 31. Oct, 2009 by Trevor Turnbull.

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Whitney McClintock (World Champion Waterskier) & Social Media

Posted on 21. Oct, 2009 by Trevor Turnbull.

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Meet Whitney McClintock (World Champion Waterskier)
We had the pleasure of sitting down recently with Whitney McClintock and Marc-Steve Cerniglia at the University of Central Florida in Orlando, FL. Whitney is a World Champion waterskier from Canada. She currently attends the University of Central Florida as she trains in Orlando, FL. Marc-Steve is an Agent Advisor [...]