Watch for @SportFanConnect on redsox.com/fanfotos
Posted on 28. Sep, 2009 by Trevor Turnbull in Individuals, Merchandise Vendors, Promotions, The Connection, The Fans Perspective, The Sports Perspective
UPDATE: Here’s the photos:
Similar to what we experienced at Yankee Stadium, the Boston RedSox also have the “Fan Photo” promotion.
As you can see on the attached photos of our ticket stubs, fans can go online to view the photos at http://redsox.com/fanfotos. They then have the opportunity to purchase those prints thru the site.
Again, this is a great example of using offline (GameDay) marketing to drive traffic to their online marketing (website).
One of the things I noticed tho was that only one of the stubs displayed a sponsor logo (Nikon). Strange that they wouldn’t all have the sponsor advertising included.
We spoke with a number of fans in the stands with smartphones at the game and all of them loved the idea of having fan generated photos displayed on the website. Many of them even said they’d be willing to buy their own photos if they were branded with the RedSox logo on the website.
Again, I’ll have to check and see how the sponsorship is tied into the promotion online. But, hopefully there is better exposure for Nikon on the Redsox site than there was for Canon & Mastercard on the Yankees site.
