Welcome to Sport-Fan Connect

Posted on 01. Sep, 2009 by Mike Olaski in What is Sport-Fan Connect

The Sport-Fan Connection, is much like the Mind-Body Connection; it is often overlooked, or at least often misunderstood. It is an inextricable connection; a holistic, symbiotic relationship where one can not exist without the other. When looking at connections like this we always see a balance; an exchange of elements from one side of the equation to the other — which develops a system of supporting one-another by exchanging value.

The Sport-Fan Connection is the exchange point of value between Sport (leagues, teams, players and staff), with the Fan (media, bloggers, individuals, and organizations). The exchange point is any point of contact between the two including Game-Time and Off-Field Interaction (Websites, iPhone Applications, Twitter). Values exchanged take the form of game experiences (live or broadcast), merchandise, and activities such as Fantasy Sports.